General

In times of crisis, such as the recent Wuhan Virus (COVID-19) outbreak, it is important to understand how important timely, accurate information is for your customers, employees, and stakeholders. A critical goal of a communication manger during a crisis is: avoiding a panic response and providing timely, accurate information. This…

There are many reasons to use text messaging. After all, recent research from Google confirms what you inherently know —the default text messaging app on all phone platforms (iOS or Android) is the most used app on the phone. The default text message app is used more than email (are…

“To incent, or not to incent: that is the question…” – Hamlet (William Shakespeare) OK, OK. This is not exactly the line that Shakespeare put in his famous play. However, the question “to incent or not to incent?” drives through many business owners’ minds when they consider their marketing and…

OMG, LOL, IMHO… the telecommunications industry is always good for a load of abbreviations. FYI, when it comes to text messaging, there are two that get discussed a lot: SMS and MMS. SMS stands for Short Messaging Service, commonly known as a “text message.” SMS was originally developed for telecommunication…

Note: this article is the second of our five-part series on how churches and youth groups use text messaging. You can read our first article on getting more from your events here. At the heart of a regularly-scheduled service is engagement with your congregation. Text messaging can be a good fit for increasing…

SMS marketing is a permission-based form of marketing that uses text messages to send promotions or updates. It requires customers to opt-in, and is one of the most effective ways to drive immediate purchases and customer loyalty due to its immediacy and the personal nature of text messaging. On the…

As a small business owner, you make daily decisions. You have the business of pushing your store forward, how to drive customers to your store, product and service offerings, pricing, managing your employees, and much more. In the area of marketing, small- and medium-sized businesses are overwhelmed by choice. The…

Reasons Why Your Mobile App Isn’t Effective Mobile marketing is a powerful way to reach customers right on the device they carry with them at all times. There are seemingly endless ways to reach your audience, from banner ads to pop-ups to podcasts. One of the ones that gets the…