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SMS Marketing: The Complete, Always-Up-To-Date Encyclopedia

SMS marketing is a permission-based form of marketing that uses text messages to send promotions or updates. It requires customers to opt-in, and is one of the most effective ways to drive immediate purchases and customer loyalty due to its immediacy and the personal nature of text messaging. On the…
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February 11, 2017
General

Paid, Owned, or Earned Media: What Do You Need?

As a small business owner, you make daily decisions. You have the business of pushing your store forward, how to drive customers to your store, product and service offerings, pricing, managing your employees, and much more. In the area of marketing, small- and medium-sized businesses are overwhelmed by choice. The…
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February 8, 2017
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Nobody Likes Your Mobile App

Reasons Why Your Mobile App Isn’t Effective Mobile marketing is a powerful way to reach customers right on the device they carry with them at all times. There are seemingly endless ways to reach your audience, from banner ads to pop-ups to podcasts. One of the ones that gets the…
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January 23, 2017
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SMS Marketing vs. Email Marketing: The 2017 Comparison

The email has been a thorn in the side of business professionals and small business owners for decades. The endless pile of messages in our inboxes, the constant battle of deciding what deserves our attention, the hundreds of different attempts at organization systems. And yet, email has remained a mainstay…
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January 9, 2017
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7 Ways SMS Marketing Campaigns Outperform Facebook

One of the most common questions we receive about the value of text message marketing is, “I can post to Facebook and it’s free. What can SMS marketing campaigns do that my Facebook is not doing?” This is an important one to address, because there are still a lot of…
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December 16, 2016
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Ideas and Inspiration to Grow Your Mass Texting List

Your contacts are the foundation of your SMS marketing campaigns. In fact, it’s the foundation of your business! Every part of your business drills down to people, and people are the center of your marketing. Growing your list is an important, ongoing task. We’re here to help! This list will…
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December 13, 2016
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A Crash Course in the Power of SMS Marketing

Mass texting is a powerful technology. More than just a cutting-edge resource or a great idea, you can actually reach your customers through a device that’s right in their pocket, that comes preloaded with SMS capabilities. But let’s take it a few steps further. Get ready for a crash course in the…
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December 9, 2016
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Txtsignal Helps Share the Music with SMS Text Marketing

Did you know SMS text marketing is the perfect tool for internal communication? It streamlines bulk texting and makes it easy as pie! For example, Texas Christian University (TCU) and Tyler Junior College (TJC) have both used txtsignal to reach college band members by the masses. Jeremy Strickland, Director of…
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September 27, 2016
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The Seattle Space Needle Uses Texting for a Sky-High Experience

Seattle is known as the famous Emerald City thanks to the lush greenery across the state of Washington. And what’s the best way to check out the Seattle scenery? The Space Needle, of course! To make the visiting experience even greater, this celebrated landmark is now using txtsignal’s SMS marketing…
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September 19, 2016