The What and Why of Text Message Marketing

The txtsignal Guide to Text Message Marketing

What is Text Message Marketing?

Text message marketing is a tactic of marketing or promotional communication via targeted, opt-in text messages.

It’s a permission-based form of marketing that’s used by businesses and organizations to communicate promotions, sales, coupons, notifications, and more.

It’s a modern, mobile-based tactic that reaches audiences who have already opted in with messages that can drive engagement for actionable business goals- like sales!

Why Text Message Marketing?

Marketing and media today are fractured, confusing, and based on either interruption or chasing consumers around various digital networks. SMS marketing stands out from that clutter as a universally available, controllable, and uniquely time-precise broadcast medium.

The Unique Power of Text Message Marketing

Build your audience. Text message marketing is unique in that it’s based on permission. Because they opt in to receive your messages, they’re highly qualified users- you’re marketing to people who want to hear from you.

Own your message. There’s a difference between paid and owned media. With your mass texting list, you own your message. Your brand message, in their pocket, on a device they have on them all the time.

Broadcast directly. Mass texting is direct-to-consumer, with no added middlemen. You send a message to a certain group, and that message is delivered exactly as written and as intended.

Track your results. Traditional broadcast media (like radio and TV) are expensive, broad, and are difficult to track. With SMS marketing, you know exactly how many people redeem your offer.

Note: with txtsignal’s built-in insights and integration with Google Analytics, you have powerful information at your fingertips.


  • 91% of Americans own a cell phone.
  • 79 % of smartphone users have their phones within arm’s reach for all but three hours of the day.
  • 98% of text messages are read within the first 2 minutes, with that number nearing 100% in the first 24 hours.
  • The average redeem rate for a mobile offer is between 12-20%.