Grow Your List

The txtsignal Guide to Text Message Marketing

Growing your list is an important, ongoing task. The old “if you build it, they will come” strategy won’t work if you don’t let people know and incentivize them to join your list!

Ways to Subscribe

There are three ways customers can subscribe to your list:

Text. This is the simplest and most common method. A customer can text your keyword to your shortcode to opt-in. Easy!

Web signup. With your txtsignal account, you’ll have a link to a web-based signup page that lets users know your keyword and your shortcode.

Invite. With txtsignal, you can invite your existing contacts to sign up with their phone number or email.

Ways to Grow Your List

Tell people about it! Yes, it can be this easy. Employees are some of your best brand ambassadors, and they can let your customers know about your list. Something as simple as, “If you text BREWSKI to 43506, we’ll let you know when we get new beers in stock!” works wonders.

Table tents. Table tents, and other physical marketing collateral, are the cards and signage that sit at tables in restaurants or counters at a bar.

Checkout flyers. Nobody is more ready to take up an offer for a discount than a customer who’s about to check out. A flyer right at checkout captures customers who get value from your list immediately.

Bag stuffers. This works particularly well in retail organizations. A small, branded piece of paper is easy to produce, easy to drop in a bag, and gives customers a reminder about what you offer via text message when they get home.

Digital signage. If you have digital signage, such as a flat screen TV on a wall that showcases different aspects of your business, use it to let people know about your text message program.

Email, social media, website… Any emails you may send, your website, or any other arm of your digital presence are opportunities to let people know that they can sign up for discounts, specials, or alerts!

Incorporate other advertising formats. If you’re investing in radio ads, TV ads, or any other form of traditional advertising, use it to get some real bang for your buck.

Receipts. Receipts are a great, physical way to promote your list, and the benefits customers will receive from opting in!

Outdoor easels. Have an easel outside your door? Capture attention with a special deal or offer that they can receive by signing up for your text marketing list.

Giveaways/text-to-win. For a relatively small investment (the cost of the prize), you can reap huge rewards in people signing up to receive promotional messages from you.

Spend time observing where customers spend their time, in your store, at home, and online, and think about what you can offer them that will leave them dying to subscribe to your list!