How I met Great People and Gained Five Powerful Insights at The Special Event

The Special Event is a gathering of event professionals and is the industry’s premier trade show; with over 5,000 attendees, 100s of educational sessions, and seven showcase events and great networking events (cough…parties). Read on, but “special” is the exact word, though I think they could call it The Awesome Show because it was awesome.

Why would a text messaging tech guy go to an event professional’s conference?
A few months ago, I noticed some event professionals using the txtsignal product. It was a new type of user and I didn’t know too much about them. I did some outreach and learned some more. I connected with an industry professional and learned a lot more.

I had two questions I really wanted answered:

  1. What do event professionals value most?
  2. Would using text messaging improve on those values?

As there is no substitute for experience, I asked a question to my industry contact, “What can I do or where can I go to discover key insights and answer these questions?”

Continue reading →