SMS Marketing: The Complete, Always-Up-To-Date Encyclopedia

SMS marketing is a permission-based form of marketing that uses text messages to send promotions or updates. It requires customers to opt-in, and is one of the most effective ways to drive immediate purchases and customer loyalty due to its immediacy and the personal nature of text messaging.

On the user’s end, SMS marketing is simple and straightforward. With powerful technologies such as txtsignal, so is the sender’s end. But behind all that is a complex, technical world filled with its fair share of jargon.

We want to make SMS marketing as easy as possible for you. With a little knowledge of the language of SMS, you can launch a highly-successful marketing campaign with confidence.

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