Nobody Likes Your Mobile App

Reasons Why Your Mobile App Isn’t Effective

Mobile marketing is a powerful way to reach customers right on the device they carry with them at all times. There are seemingly endless ways to reach your audience, from banner ads to pop-ups to podcasts. One of the ones that gets the most attention from local businesses is mobile apps and push notifications.

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SMS Marketing vs. Email Marketing: The 2017 Comparison

Email has been a thorn in the side of business professionals and small businesses owners for decades. The endless pile of messages in our inboxes, the constant battle of deciding what deserves our attention, the hundreds of different attempts at organization systems.

And yet, email has remained a mainstay of mass marketing communications. Over the years, it’s been cemented as a necessity for every type of marketing. Why is that? Email is one of the most common marketing mechanisms, but is it the most effective?

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