Yet more research shows that spray-and-pray advertising doesn’t work. Those of us in mobile marketing, especially SMS marketing, understand the critical importance of pin-point, well-placed, perfectly-timed communications.

To the news…

It’s really something we all know, but might not want to admit. But let’s go ahead and admit it — we hate web advertising. Ever since the first pop-up window hit, most viewers were like “Nah” (or worse). 

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