The Seattle Space Needle Uses Texting for a Sky-High Experience

Seattle is known as the famous Emerald City thanks to the lush greenery across the state of Washington. And what’s the best way to check out the Seattle scenery? The Space Needle, of course! To make the visiting experience even greater, this celebrated landmark is now using txtsignal’s SMS marketing platform to guide sightseers through the building. How cool!

Continue reading →

A Blow To Web Advertising; A Boon To SMS Marketing

Yet more research shows that spray-and-pray advertising doesn’t work. Those of us in mobile marketing, especially SMS marketing, understand the critical importance of pin-point, well-placed, perfectly-timed communications.

To the news…

It’s really something we all know, but might not want to admit. But let’s go ahead and admit it — we hate web advertising. Ever since the first pop-up window hit, most viewers were like “Nah” (or worse). 

Continue reading →

How I met Great People and Gained Five Powerful Insights at The Special Event

The Special Event is a gathering of event professionals and is the industry’s premier trade show; with over 5,000 attendees, 100s of educational sessions, and seven showcase events and great networking events (cough…parties). Read on, but “special” is the exact word, though I think they could call it The Awesome Show because it was awesome.

Why would a text messaging tech guy go to an event professional’s conference?
A few months ago, I noticed some event professionals using the txtsignal product. It was a new type of user and I didn’t know too much about them. I did some outreach and learned some more. I connected with an industry professional and learned a lot more.

I had two questions I really wanted answered:

  1. What do event professionals value most?
  2. Would using text messaging improve on those values?

As there is no substitute for experience, I asked a question to my industry contact, “What can I do or where can I go to discover key insights and answer these questions?”

Continue reading →

To New Beginnings

Hi! My name is Matt Donovan and I’m the founder of txtsignal.

This is the first blog post to accompany a brand new chapter in our company history. Today is the release of a new version of txtsignal and we’re super excited about it.

First, I want to thank every one of our customers since we began in 2004, including when we rebranded in 2006 to txtsignal. You have trusted us with our SMS text messaging needs and we look forward to many more years, as we innovate messaging moving into the future.

Continue reading →